Title: Senior Marketing Manager

Date: Jun 23, 2025

Company: almuhaidib

Location:

Dammam, SA

Department: Marketing - Brand Management Team

Core Job Information
Job Title	Senior Marketing Manager
Department	Marketing	Location	Head Office
Sub-department	Brand Management	Band / Level	Managerial
Reports To (Job title/Band)	Head of Marketing	Direct Reports (if any)	Brand Managers

Job Summary

Senior Marketing Manager is responsible for managing the respective brand(s) towards the assigned Marketing Strategy & P&L targets with all departments’ efforts on all the aspects of the brand including the product, packaging, price, promotion, sales, availability, & visibility.

Experience and Competencies Requirements:

1. Minimum of 8 years of verifiable knowledge and experience in marketing within a

recognized and well-established entity.

2. Proven track record in developing and executing marketing strategies, including digital

marketing tactics such as social media and content marketing.

Job Responsibilities
Key Area	Key Responsibilities
Brand Building	Develop and implement short & long-term growth strategies aligned with organizational objectives. brand strategy including defining the target market, setting brand guidelines, brand vision, and value proposition. Identify market opportunities, drive innovation, and foster a culture of forward-thinking. Develop and implement an annual marketing plan, aligned with the organization's strategic goals, utilizing best practice channels to enhance product awareness, and analysing performance to address any variances. Creating an enduring brand message that results in increased sales, brand loyalty, and improved market share Continuously analyse sales, merchandising, competitors and consumer demographics trends to build brand SWOT Supervise the gathering, analysis, and interpretation of market data to generate short and long-term market forecasts and reports. Continuously deliver updates to the HOM and senior leadership on marketing research findings and key performance metrics. Oversee marketing research and analysis to identify trends, consumer behavior, competitor activities, and conversion rates to ensure the organization meets its strategic goals and objectives. Champion the brand internally making sure all stakeholders of the company, including marketing, supply chain, sales, accounts, finance, and quality team understand the brand and its goals Collaborate with third-party marketing agencies as necessary, and regularly evaluate the performance of contracted agencies to ensure alignment with service-level agreements and pertinent guidelines. Oversee development and produce high-quality and effective marketing materials that align correctly with the overall brand strategy Present the brand strategy to leadership, sales, and marketing teams at internal meetings and conference Oversee the strategic formulation and execution of branding guidelines, regularly ensuring the consistent application of requisite standards. Manage the development and maintenance of all brand-related materials, including marketing collateral. Closely work with Trade Marketing to plan & implement all promotions and merchandising activities within the approved brand strategy
Brand Management	Analyse the P&L of the assigned brand(s) by gathering required data from internal (sales and accounts teams) or external (agencies) to identify key insights and make recommendations for improving growth & profitability Work closely with all parts of the company to ensure the commercial goals of the brand are met Align with supply chain assigned colleagues on changes in buying, sourcing, and packing of the brands’ products Discuss & align the assigned brand(s)’ forecast with Demand Planner, Trade Marketing, Sales, & supervision managers Make recommendations for brand pricing to supervising managers after studying scenarios with CFO and Trade Marketing &/or Sales team Participate in organization-wide meetings as necessary, facilitating the review and alignment of marketing objectives with those of other departments and overarching organizational goals.
Team Development	Manage the marketing team, overseeing their performance evaluations, recommend training programs, and guiding their career advancement strategies within the organizational framework. Contribute to the recruitment process for marketing personnel by conducting interviews, selecting candidates, and overseeing their comprehensive onboarding.

Key Result Areas (KRAs)
P&L of the brand Brand Equity / Value Sales Volume of the brand Quality and timeliness of branding activities
Key Interfaces of the role
*Internal Interface* Leadership Team Sales and Commercial Team Finance & Accounts team Supply Chain team Legal team	*External Interface* External agencies (creative, media, & activation) Consumers & Shopper

Key Competencies

Technical Competencies

Brand Strategy
Marketing Planning
Marketing Campaign Management
Market Research – consumers and trends
Channel Marketing
Marketing Effectiveness Monitoring
Supplier Management

Professional Competencies

Innovation and Creativity
Attention to Detail
Effective Communication
Pro-Activeness

Job Specification
	Essential Requirements	Desirable Attributes
Educational Qualifications	Bachelor’s degree in Marketing Management	Master’s degree in Business Administration with a specialization in Marketing
Preferred Qualifications		Certified Marketer (CIM)
Experience	10 years of experience in Marketing, including at least 5 years in Brand Management within a reputed FMCG company in the Middle East.
Any Others	Proficiency in written and verbal Arabic and English language Demonstrated leadership skills, strategic mindset, effective communication, and organizational savvy, along with experience managing marketing and sales teams.